Artists Playbook
Welcome to Artist Masterplan: Build a Sustainable, Self-Directed Art Career
Your 12,000-word blueprint for building a sustainable, self-directed art career.
Artists Playbook
Artist Masterplan Part 1 — Flip the Script: Build Demand Before the Work Exists
Learn how to validate your ideas before creating them, design anticipation like a pro campaign, and launch into an audience already primed to buy.
Artists Playbook
Artist Masterplan Part 2 — Test Before You Build: Turn Concepts into Collectors
Use small, fast experiments to refine your work in public, gather high-value feedback, and create early access pathways that transform casual viewers into long-term collectors.
Artists Playbook
Artist Masterplan Part 3 — Design Your Capacity: The Business of Resonance
Build your own creative universe, create friction that signals value, and attract the right people with precision — all while preserving your energy and artistic integrity.