Privacy Policy

Effective Date: 16.8.2024
Last Updated: 11.8.2025

This Privacy Policy (“Policy”) describes how ART Walkway (“ART Walkway”, “we”, “our”, or “us”) collects, uses, discloses, and protects personal data when you access our website, subscribe to our services (including The Artist Playbook), receive our newsletter, participate in sponsorships, or otherwise interact with us.

By using our services, you agree to this Policy. If you do not agree, please do not use our services.

1. Data We Collect

We collect personal data you provide directly, data generated through your use of our services, and data provided by third parties. This includes:

1.1 Account and Subscription Information

Name
Email address
Password (encrypted, never stored in plain text)
Subscription plan details
Preferences and settings

1.2 Payment and Billing Data
When you purchase a subscription or sponsored content, payment processing is handled by third-party processors such as Stripe. We do not store your full payment card details. Depending on the transaction, we may have access to:

Billing name
Billing address
Phone number
Email address for invoicing
VAT ID (if applicable)
Country of residence
Digital billing address (if applicable)
Transaction history

1.3 Sponsorship and Business-to-Business Transactions
If you purchase sponsored content or similar services, we may also collect:

Company name
Contact person name and role
Postal address
VAT ID or tax registration
International billing details as required by law

1.4 Newsletter Sign-Up

Email address
Marketing preferences

1.5 Technical and Usage Data

IP address
Browser type and version
Device type and operating system
Time zone and location (country/city)
Pages visited, navigation patterns, time spent on site
Referring URLs and exit pages

1.6 Cookies and Similar Technologies
See our separate Cookie Policy for details on the cookies we use, including essential, analytics, and advertising cookies.

1.7 Publicly Available and Third-Party Data
We may combine personal data you provide with information from public sources or trusted partners to maintain accurate records or comply with legal obligations.

2. How We Use Your Data

We use personal data for:

Delivering subscriptions, newsletters, and other requested content
Processing payments and sending invoices
Providing customer support and account management
Customizing your experience and remembering preferences
Improving site functionality and services through analytics
Sending service updates, important notices, and marketing communications (if you have opted in)
Fulfilling sponsorship and advertising contracts
Complying with legal obligations

We process personal data only where lawful under GDPR and applicable Finnish law:

To perform a contract with you
With your consent
To comply with legal obligations
For our legitimate interests (such as improving services and preventing fraud)

We do not sell personal data. We may share it:

3.1 Service Providers and Vendors
We work with trusted third parties who process data on our behalf, including:

Payment processors (Stripe)
Hosting providers
Email delivery services (for newsletters and notifications)
Analytics providers (Google Analytics, if cookies are accepted)
Advertising networks (Google AdSense, if cookies are accepted)

3.2 Legal and Regulatory Requirements
We may disclose personal data where required by law, regulation, legal process, or governmental request.

3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner in accordance with this Policy.

4. International Data Transfers

Our primary servers may be located outside of Finland. Certain third-party providers (including Stripe and Google) process data globally. We ensure all international transfers comply with GDPR using approved safeguards, such as Standard Contractual Clauses (SCCs).

5. Retention of Data

We retain personal data only as long as necessary to:

Fulfil the purposes described in this Policy
Comply with legal and tax requirements
Resolve disputes and enforce agreements

When no longer needed, data will be securely deleted or anonymized.

You have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing based on legitimate interests
Data portability
Withdraw consent at any time

Requests can be made via support[at]artwalkway.com.

7. Security Measures

We implement industry-standard measures to protect your data, including encryption, secure access controls, and regular monitoring. No method of transmission or storage is 100% secure.

If you withdraw consent for essential data processing (such as billing information for subscriptions), we may be unable to provide you with certain services, and any active paid services may be terminated.

9. Third-Party Links

Our site may link to third-party sites. We are not responsible for their content, privacy practices, or terms.

10. Changes to This Policy

We may update this Policy at any time. Changes will be posted here with a “Last Updated” date. Where changes materially affect your rights, we will notify you via email or service notice.

11. Contact Us

ART Walkway
Email: support[at]artwalkway.com
Website: www.artwalkway.com