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Gallery Growth OS: Plan, Program, Pipeline | ART Walkway

Build a repeatable gallery growth loop—plan, program, pipeline—to run fewer, better shows, capture collectors, and turn momentum into steady revenue.

Contemporary gallery exterior with visitors viewing artworks
For galleries that want fewer, better shows—and a system that compounds results. This gallery growth OS turns planning, programming, and follow-up into one growth loop. Photo by Jules Kassas / Unsplash

TL;DR

  • Gallery growth compounds through a loop, not one-off shows.
  • Build a repeatable loop: plan → program → pipeline.
  • Run it with simple tools: annual calendar, exhibition roadmap, CRM board, and aftercare checklists.
  • Eliminate drag: zombie initiatives, over-production, weak follow-up, scattered data.
  • Outcome: a gallery that’s less reactive, more repeatable, and easier to scale.

Show-to-show operations leak energy—unlogged visitors, unsent offers, exhausted teams. A growth OS creates continuity: each plan informs a tighter program, and every program feeds a pipeline you can measure. What follows are practical steps any gallery can implement this quarter.


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