Artist Masterplan Part 3 — Design Your Capacity: The Business of Resonance
Build your own creative universe, create friction that signals value, and attract the right people with precision — all while preserving your energy and artistic integrity.
If part two was about testing your ideas in the world, part three is about building the engine that keeps them alive. Resonance is powerful — but without the right capacity, it burns out. This is where we reverse-engineer the kind of career you want and design the systems to sustain it.
You’ll see how to identify and serve your most valuable collectors without neglecting the wider audience that amplifies your name. How to monetize the top 10% of your followers while keeping the rest engaged, inspired, and talking about your work. How to balance production, promotion, and rest so you can keep making without running yourself into the ground.
For members, part three maps the practical side of resonance — the pricing structures, release calendars, and audience architecture that turn creative momentum into long-term stability. Because thriving as an artist isn’t about selling out once. It’s about building a body of work that people will keep showing up for, year after year.
