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# Did Salvador Dalí Design the Chupa Chups Logo? Unwrapping the Sweet Truth
- URL: https://www.artwalkway.com/salvador-dali-chupa-chups-logo-truth/
- Published: 2024-12-29T00:08:26.000Z
- Updated: 2024-12-29T00:08:26.000Z
- Description: Everyone knows the iconic logo, but do you know the story behind it?
- Author: ART News
- Tags: Latest Art News

We recently received a **curious email** from a reader, who wrote:

> *"I heard that Salvador Dalí, the famous Surrealist, designed the Chupa Chups logo. Is this true, or just another sweet art myth?"*

Well, here’s the delightful truth—**yes, he did!** **Salvador Dalí**, the legendary artist known for surreal masterpieces like [***The Persistence of Memory***](https://www.artwalkway.com/salvador-dali-the-persistence-of-memory/)*,* was indeed the creative mind behind the **Chupa Chups logo**. And the backstory is as quirky and imaginative as you might expect.

In **1969**, **Enric Bernat**, the founder of Chupa Chups, approached Dalí with a challenge: to create a **bold new logo** that would help his candy brand stand out. Dalí, with his unmistakable flair, sketched the iconic design in **under an hour**. The result? A **yellow flower shape** with the name "Chupa Chups" written in **red cursive**, perfectly balancing whimsy and elegance.

Dalí didn’t stop there—he also suggested that the logo be placed on the **top of the lollipop**, ensuring it was always visible. This clever detail not only boosted the candy’s visual appeal but also turned it into an **instantly recognizable global brand**.

So, the next time you enjoy a **Chupa Chups lollipop**, remember: you’re savoring a small piece of **art history**, thanks to one of the world’s most celebrated Surrealists.

Got a question about the intersection of art and everyday life? **Send it our way!** You might just see it answered in our next article.

**ART Walkway News**

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